Filta welcomes Alastair Anderson as National Sales Manager06/12/2017
The Filta Group, the global leader in fryer and cooking oil management services and other eco-friendly services, today announced the acquisition of FiltaFry Germany GmbH and the appointment of Jos van Aalst as Managing Director of Filta’s European business.
Jos, who previously held the master franchise license for FiltaFry in Germany since late 2015 brings a wealth of experience of sales in Europe to Filta.
A Dutch national who is fluent in both English and German, Jos has a proven record of successfully implementing and leading sales teams across Europe having previously served as Head Buyer of Toys “R” Us, Netherlands and European Development Director of Belkin Limited. During his time at Belkin, Jos was instrumental in building and centralising sales hubs across Benelux and Europe. It is this skillset that has enabled Jos to grow FiltaFry GmbH to seven Franchise Owners operating out of: Dortmund, Berlin, Munster, Frankfurt / Wiesbaden, Nürnberg, Osnabrück and Saarbrücken / Stuttgart. The progression made in Germany has provided Filta with a great platform to build upon and the perfect opportunity to replicate the success of the North America business model in Europe.
“Jos has done a good job of building FiltaFry across Germany over the last two years where he has demonstrated his commitment to the FiltaFry business. We’ve spent some time together in the US which allowed Jos to get further training and learn about the US model whilst meeting the team at Filta. I have no doubt in Jos’s ability and I’m looking forward to now start working together as he drives our expansion into Europe in the coming years”
said Jason Sayers, Filta CEO.
“I believe my sales experience and expertise of working with different cultures across Europe makes me well suited to the role at Filta. I’m going to spend time perfecting the German model before moving into surrounding countries, whilst using the US model as a template for our success. I have already begun to build a sales team with the first appointment, Frank Hartong due to start in March. We will now be focusing on giving our current seven franchisees more support as we continue to grow our team”
said Jos Van Aalst.
Visit the FiltaFry Germany website www.FiltaFry.de
Marketing & Communications Manager
Office: +1 (407) 996-5550 ext. 117
Filta is a provider of services to commercial kitchens, primarily operating in the UK and US.
The cornerstone of the Company’s offering is FiltaFry, the complete fryer management service incorporating on-site micro-filtration as well as the removal and replacement of cooking oil.
The Company also replaces damaged or perished refrigerator and freezer door seals through its FiltaSeal brand; installs and maintains refrigeration units through its Filta Refrigeration brand; and prevents the build-up of fats, oil and grease through its FiltaDrain brand.
The Group has over 180 Franchise Owners, and teams of corporate vans, providing services to over 5,000 restaurants and other commercial kitchens every week.